1. Pain Points of Industry Users in the New Retail Era
According to statistics, there are nearly 26 million retail stores in China. A large number of traditional retail stores face serious homogenization and similar market positioning. With the fading of demographic and traffic dividends, business operators are under increasing pressure. The rapid growth of e-commerce and the popularity of online shopping have further threatened the survival of traditional retail stores. How to leverage intelligent hardware, the internet, and big data analytics—while integrating online and offline channels—to accelerate the transformation toward new retail has become a key challenge for every retailer.
In summary, the main pain points of traditional retail enterprises include:
(1) A wide variety of products makes inventory registration and management complicated, consuming significant manpower and resources;
(2) Long queues during peak checkout hours lead to customer complaints and even order loss;
(3) High in-store traffic is difficult to convert into retained customers and refined management;
(4) Promotional activities are complex to execute, with high costs for traditional promotion, distribution, and verification.
In response to these challenges, Genstar Technology has introduced a comprehensive new retail solution to help traditional retailers innovate their business models and achieve transformation and upgrading.
2. New Retail Industry Solutions
Genstar Technology provides optimized solutions for new retail operators, offering a range of products and services tailored to different business needs.
3. New Retail Application Scenarios
The following are typical application scenarios in new retail implementation:
-
Store staff use the M1 handheld device for inventory in/out management and stocktaking;
-
Customers select products, while staff use devices such as G1, GS-700, and GS-690 to scan items and complete orders;
-
Customers present payment QR codes, which are scanned via GS-700 for quick payment;
-
Staff use the M1 device to process takeaway orders;
-
Business operators use Genstar’s commercial software backend to manage stores, access big data analytics, and support decision-making.
